@ChieftanMews: “It’s all about the music, Mews.” – Some Rubberneck

Tweeted during the making of The King of Limbs – Live from the Basement Chieftan Mews shares what appears to be a rational for why he was cut from hosting The King of Limbs – Live From the Basement.

He twice changes his Twitter bio to refer to Rubbernecks with “Don’t Be A Rubberneck.” in 2012 and “Will work for Rubbernecks” in 2011.

A slang term Wiki serves a good description:

Rubbernecking describes the act of gawking at something of interest. It is often used to refer to drivers trying to view the carnage resulting from a traffic accident. The term refers to the craning of a person’s neck in order to get a better view.

The phrase first appeared in a post by Thom on Dead Air Space on October 11, 2005.

Rubberneck was a new tune the band was working on during the In Rainbows sessions.

Thom Describes it as thus:

yet another new tune added to the blackboard called Rubbernecks.
at the moment its a demo. when is a demo not a demo? when its in time. whats in time?

HEY!
KEEP AWAY!

im asking jonny to lay off the sweet rock and stick to the sticklebrick licks. more-

their dotting all the tees
and crossing their eyes
welcome to the future
it opened up my eyes
its creeping up the car park
its coming up the drive
rubbernecks with cameras
petrol and bonfires(heres the loud bit)

we need to keep away the rubbernecks
we need to keep away the rubbernecks
me me my my

( Source : in a house that may be or maybe not haunted )

It’s possible that Rubbernecks is slang for people who work in the media.