I always thought this to be a original Mews quote from the end of the Thumbs Down Webcast

It turns out that the phrase “Life is the name of the game, and I want to play the game with you” belongs to the intro song of a cult BBC TVGameshow from the 1970s named The Generation Game.

The lyrics? (as sung by Bruce Forsyth)

Life is the name of the game,
And I wanna play the game with you.
Life can be terribly tame,
If you don’t play the game with two.

Yeah life is a go-as-you-please

And I need some place to go with you.
Life can be oh-such-a-tease,
If you don’t play the game with two.

You can read a whole lot more about it Here (Though why on earth you’d want to is beyond me)